Facebook Loses Users for First Time Ever
臉書使用人數有史以來第一次下滑

Facebook has reported a decrease in daily users for the first time in the company's history.

The company said it lost almost 500,000 daily users during the last three months of 2021. However, Facebook still has over 1.9 billion daily users.

The news of its first decrease in users, as well as a decrease in advertising growth, caused the company's stock price to drop more than 26% on February 3. The drop caused Facebook to lose more than $230 billion in market value — the biggest one-day loss in history for an American company.

The decrease in stock price also reduced Facebook owner Mark Zuckerberg's own net worth by $31 billion. According to Forbes, Zuckerberg was the fifth richest person in the world in 2021. By February 5, he was 12th — but was still worth almost $85 billion.

In a call with investors, Zuckerberg said, "People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly." He also said that Meta, Facebook's parent company, is working to develop its Reels feature to help it compete with TikTok, the most popular app in the world among young people.

雖然現在臉書每天仍有超過19億的使用人數。然而因為首次經歷使用人數下降，以及廣告成長減少的消息，臉書股價在2月3日那天下跌超過26%。 這樣一跌造成臉書的市值蒸發超過2,300億美金——為美國企業在歷史中損失最高的一次。股價下跌也讓臉書所有人馬克·祖克柏的個人淨資產減少311億美金。 根據《富比世》，祖克柏在2021年全球首富中排名第五。 截至2月5日，祖克柏跌到了第12名——但仍有將近850億美金的身價。

advertising
the activity or business of trying to get people to buy products or services
廣告
Newspapers rely on advertising for most of their revenue.
報紙依靠廣告來獲取大部分收入。

stock
a share of a company owned by a person or business
股票
I often read the newspaper to check how my stocks are performing.
我經常看報紙來看我的股票表現如何。

value
the amount of money something is worth
價格
The value of our house has gone down.
我們房子的市價已經下跌了。

References: https://engoo.com.tw/app/daily-news/article/facebook-loses-users-for-first-time-ever/xCAB_IYIEeyFSH-jWdWgng