• Growing Number of Influencers Are Over 70 70歲以上網紅人數成長中

Growing Number of Influencers Are Over 70 70歲以上網紅人數成長中

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邀訪來賓:播出日期:2021/11/12

Growing Number of Influencers Are Over 70 
70歲以上網紅人數成長中

主持人:陳彣 (Neil)

Article
The number of influencers in their 60s, 70s and 80s — much older than the average social media user — is growing.

Joan MacDonald, for example, is 75. She has 1.4 million followers on Instagram where she shares photos of herself at the gym and lifting weights.

"It's so rare to find someone her age being able to do all these things," said one of her followers, 18-year-old Marianne Zapata. "It's just such a positive thing to even think about."

MacDonald works with fitness companies, sharing their products on her social media page. She's even created her own fitness app only a few years after learning how to use technology herself.

Other older influencers focus on everything from beauty to gardening. Like MacDonald, they talk a lot about what's possible in life at age 60, 70 and 80.

Sandra Sallin, a blogger and artist with 25,300 followers on Instagram, said influencing has helped to expand her world when she felt like it was shrinking due to her age.

A 2019 survey by AARP found just 37% of those 70 and older used social media daily to connect with other people. And many rely on Facebook.

Summary
近年高齡網紅持續增加。Joan今年75歲。 她在Instagram上分享在健身房舉重的照片,有140萬的追蹤人數。MacDonald和健身公司合作,在她的社群媒體頁面上分享他們的產品。 甚至在她自學如何使用科技的幾年後,她便推出一款自己的健身應用程式。身兼部落客和藝術家的Sandra在Instagram上有2萬5千多名粉絲,她表示在她因為年紀漸長而感到世界在縮小的同時,在社群媒體上的影響力幫助擴展了她的視野。較年長的網紅專注的事情從美容到園藝應有盡有。就像MacDonald一樣,他們談論許多人生在年長階段所能展現的可能性。

Words & Phrases
influencer網紅
follower追蹤者
rare罕見的
 

References
Article: Engoo Daily News
(https://engoo.com.tw/app/daily-news/article/growing-number-of-influencers-are-over-70/Vob3WBCTEeyryCcXV0-J3g)
(https://engoo.com.tw/)

Picture: JUPE Design + Canva
(https://www.instagram.com/jupeseries/?hl=en)
(https://www.canva.com/)

 

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