Adidas Puts Swimming Pool Billboard on Dubai Beach
愛迪達在杜拜海邊設泳池廣告牌

主持人：陳彣 (Neil)

Article
Adidas put a billboard that women could swim in on a beach in Dubai for three days, calling it the first in the world.

The five meter tall swimming pool on Dubai's Kite Beach could hold just over 43,500 liters of water — or about 163 baths, reports The Drum. To turn it into a billboard, one side was transparent, allowing people to see swimmers inside of it.

Adidas invited women to swim in the billboard, making them the stars of the advertisement. Videos of the swimmers were also shown on a large screen in the Dubai Mall.

According to a survey done by YouGov for Adidas, only 12% of women in the Middle East are 100% comfortable wearing a swimsuit at a public beach or pool. The research also found that 59% of women aged from 18 to 42 in the UAE feel that the media creates an "unattainable" idea of how female swimmers should look.

The billboard and the survey are both parts of Adidas' "Beyond the Surface" campaign to get more women swimming. The campaign is for the company's new swimsuits that can cover the whole body for women who prefer to show less skin.

Adidas opened the billboard pool to normal women, but some famous women from the Middle East also took part. The first Saudi Arabian woman to climb Mount Everest, Raha Moharrak went for a swim in the billboard. Dareen Barbar, a Lebanese athlete who lost a leg at 15, was also included in the campaign.

Summary
愛迪達邀請女性在一個杜拜海邊廣告牌裡游泳，讓她們成為這則廣告的明星。 泳者的影片也在杜拜購物中心的大螢幕上播出。根據問卷調查，中東只有12%女性對於在公立海灘或泳池穿泳衣感到非常舒適。而這個廣告牌的目的，就是要讓更多女性游泳，並來推廣一款可以遮蔽全身的新款泳衣。這個活動也不乏有一些中東的知名女性參與。像是首位攀登聖母峰的Raha Moharrak以及在15歲失去一條腿的黎巴嫩運動員Dareen Barbar。

Words & Phrases
billboard大型廣告牌
transparent透明的
comfortable舒服的

References
Article: Engoo Daily News
(https://engoo.com.tw/app/daily-news/article/adidas-puts-swimming-pool-billboard-on-dubai-beach/zpjSMuk6Eeuh4W_SheHJLw)
(https://engoo.com.tw/)

Picture: JUPE Design + Canva
(https://www.instagram.com/jupeseries/?hl=en)
(https://www.canva.com/)