• Toy Sales Up as Americans Stay Home美國人因疫情待在家 玩具銷量有所成長

Toy Sales Up as Americans Stay Home美國人因疫情待在家 玩具銷量有所成長

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邀訪來賓:播出日期:2021/01/06

Toy Sales Up as Americans Stay Home
美國人因疫情待在家 玩具銷量有所成長

主持人:陳彣 (Neil)

Article
US toy sales have increased as Americans stay at home because of the coronavirus pandemic.

Toy sales in the US rose 16% in the first half of 2020, according to research by The NDP Group. While sales changed little in January and February, they rose 16% in March as Americans started being asked to stay home. Toy sales were up 22% in April, 37% in May and 19% in June compared to the same time in 2019.

It seems the growth has continued. US-based toy company Hasbro, which makes Transformers toys and Monopoly board games, saw a 21% increase in games sales in the third quarter, which ended in September.

Another US-based toy company, Mattel, reported that its third-quarter sales were up 10% — its biggest increase in 10 years. Sales of the company's Barbie dolls were up 29%.

Steve Pasierb, CEO of The Toy Association, told Marketplace there has been "huge growth" in the toy industry at a time when it is normally quiet. Pasierb said that he expects this to continue until Christmas because parents want their children to have "presents under the tree."

Summary
美國人於新冠肺炎疫情期間待在家,進而為美國的玩具銷售量帶來提升。

許多公司都表示,2020年上半年美國玩具銷量顯著增加。 儘管一月和二月的銷售量變化不大,三月美國人開始被要求待在家之後便開始大幅上升。 玩具協會執行長更透露,玩具產業在淡季的時候出現「顯著的成長」。而且,他預期這波成長會持續到聖誕節,因為家長會希望孩子們「在聖誕樹底下有禮物可拿」。

Words & Phrases
coronavirus新冠肺炎
board game桌遊
quarter四分之一, 季度
doll玩具娃娃, 玩偶

References
Article: Engoo Daily News
(https://engoo.com.tw/app/daily-news/article/toy-sales-up-as-americans-stay-home/sa5BRBlVEeu9Ee-3QtiM6g)
(https://engoo.com.tw/)

Picture: JUPE Design + Canva
(https://www.instagram.com/jupeseries/?hl=en)
(https://www.canva.com/)



 

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